The spinning platform felt like a nod to Linder’s humour, Bree looked like an object on display in a shop window, but this time it has come to life and has a lot to say. Surrounding Bree with flashing cameras for her to tease and perform at. Taking influence from this oversized camera I wanted to play with the idea of fame, judgement and obsession. This idea of posing and playing up to a camera felt like a clear middle finger to the concept that as women, we will always be judged, so why not pose in the process? Linder subverts this by incorporating humour into the artwork, placing a vacuum over the woman's face, but with her eyes still directed to the camera and an oversized cheeky grin. Women are always watched, judged and critiqued even in the privacy of their bedrooms. Placing a camera that large in a bedroom feels very poignant and is also quite a timeless statement. The oversized camera felt like the most important part of the artwork for me. I design across a variety of areas including music videos, fashion, commercials and theatre. My interest in set design grew from my love of live performance and installation art, so this job felt like a perfect fit for me. I am Ranya El-Refaey a 25 year old anglo-egyptian set designer. Stelios's attention to detail of the 50s housewife element was outstanding and he didn't miss the truely relatable inspiration from Linders hidden punk aesthetic throughout her work. Then, for the details working closely with jewellery designers Stelios Karantonas & 1mmi3. We worked closely with The Arc to really find something that would portray a subversive powerful woman and we decided on a Gaultier corset. Myself and Bree really wanted to take something so simple and true to Linders 50's-style setting and add in modern elements, hence our reasoning behind the nose job glasses by Bernhard Willlhelm & Linda Farrow. When looking at the image I saw displacement's that fit. Her work to me is fashion focused so working on this project, alongside Bree especially, was very exciting, as Bree's personal characteristics could equally be described as light, beautiful & aggressive. She has always stood out to me as a hero feminist who really mastered metamorphosis with this almost light, beautiful & aggressive approach to collage & feminism. Working on this project really was a highlight of my year, as Linder has been one of my favourite artists for years and I have countlessly referenced her in my studies & my own work. Equipped with a schoolteacher stick, she toddled into the label’s conference room in heels that spelled Runway and propelled her just shy of an extra foot.
My name is Holly Wood - Stylist to Bree Runway. Within seven to 10 working days of her first record deal, Bree Runway had devised a Powerpoint presentation.
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